The landscape of event technology platforms is changing, there are now over 300 event tech platforms on the market - it can be overwhelming for newbies in the online world, right? It’s important for event planners to stay ahead of the event technology trends and be aware of new platforms on the market, as this can give you a competitive advantage when it comes to organising your virtual events. The events market is definitely growing, in 2018 it was worth $1,100 billion and it’s expected to grow to a whopping $2,300 billion by 2026.
There’s currently over 300 event technology companies in existence and this number goes up more everyday.
With this number continuing to grow, the impact of this means that buyers are now not sure where to go, who to trust and what product to buy for their event. Studies show that using event technology can increase attendance of your event by 20%, and increases productivity by 27% - so this is something you’re going to want to get right. With new event technologies emerging constantly in this new online world, you need to ensure to take time to consider which one suits you and your event best - from design through to debrief. Of course there are multiple ways you can stay up to date with the event industry, attending events in the industry would be a great start, alongside following leading blogs - this means you’re pushing yourself to always be learning and will be alert when new trends arise. The event planning industry was valued at $1,100 billion dollars in 2018 - so this is certainly a market you want to keep your eye on.
With this market on the growth, it is certainly impacting buyers as it can be overwhelming and daunting with the number of event technology companies currently on the market. Event organisers are spending on average 16 hours on event tech demos, to put that into perspective - that's nearly two working days. To save their time, we can expect to see event organisers looking online, on LinkedIn and Google to get others recommendations and advice for where to look or where to even start with their search. We’re finding with the increase of event technology companies, certain platforms are now marketing their USP’s their golden nuggets of why event organisers should choose them. We’re also finding event technology platforms to begin to have niches of what industries their platform is best for. Every platform will have their key features and stand outs within the industry, so whether you’re looking to organise a virtual education event or virtual trade show, there’s a platform on the market for everyone. It’s really important for event technology platforms to begin to use their marketing to specify what niches and features make them stand out, to make the buyers research a lot easier.
The term event technology is used alot - but what does it actually mean? Essentially, it is a digital tool which is used before, during and after a live event. This can range from the initial event marketing and can be used for marketing and registration purposes, then leads to logistics, budgeting and scheduling for your event. On our Online Events Made Simple podcast we have discussed all things around event technology, and questions to ask your event tech platform is a recurring theme. You can catch up with our latest episodes here to hear more about industry professionals views and thoughts on the current event tech out there.
In this article, we’re going to be talking about the event technology landscape overall. We have compiled an infographic of platforms within different sectors, to make it easier for event organisers out there. Here are some examples of the sectors we will be discussing:
You can gain access to the infographic by clicking here - it's handy to have for reference when looking for a platform for your next virtual event! If you’re looking for an event technology platform for your online event, but unsure where to start - contact us! We currently have a large database of event technology platforms in our directory, we can help you narrow down the search all on an unbiased basis. Want to become a part of our database of event platforms we suggest to our clients? Fill out this short form to become part of our community!
Event Agencies Developing Tech:
Event agencies developing tech is a section which relates to event companies, who have existed within the live event space however have begun to develop their own technology. Event agencies have had to pivot in order to help their clients through Covid and also to keep their clients alive and survive in this current pandemic. They’re now looking at how they can help their clients in a more continuous way by introducing their own platform. Initially we found many event agencies were partnering with technology companies, but now with more competition in the market we’re seeing that they want their own technology they have control over to evolve and develop for their needs. Below are the platforms which fall into this category.
There are a couple of developers currently on the scene and have created custom platforms. These custom platforms are fully immersive and a new concept. With the barrier entry so low, we’re seeing developers and groups of developers who are tech enthusiasts come into the sector and create their own technology. This allows people to host virtual and hybrid events. They tend to be smaller companies but more bespoke and custom made. They’re looking to solve problems within the virtual and hybrid space around engagement by introducing networking and artificial intelligence options. They are often flexible, agile, creative and innovative with their solutions.
Mixed Reality Rooms - suitable for virtual events
Although we’ve seen a dramatic rise of virtual events since the pandemic hit us, virtual events have been around since the early 2000’s. Here are the platforms that were around before Covid affected the events industry. Many of these organisations have been around for a while but have adapted to the pandemic and improved their features or introduced new features to stay ahead of the curve and their competition in this growing market.
On24- suitable for virtual events
vFairs- suitable for virtual events
Socio- suitable for virtual and hybrid event
6Connex- suitable for virtual events
Aventri- suitable for virtual, hybrid and in person events
Swapcard- suitable for virtual and hybrid events
Crowdcomms- suitable for virtual and hybrid events
Brella - suitable for virtual events
People are wanting better solutions and more choice on the market. It’s currently a booming market and so we are seeing more and more technology enter the market, these are the platforms that emerged since Covid.
3DVR Live- suitable for virtual event
We have put together a list of directories and marketplaces you can visit to find the event technology platforms all in one place. With the growth of the technology market, we’re finding more marketplaces on the market which are highlighting and listing the different technology that is available to make it easier for the buyer. At EventMind, we have a large database full of platforms, and we work on an unbiased and trusted basis.
The event technology landscape can be scary if you’re new to it, but we hope this blog has helped with the sectors and broken it down into easy to digest chunks. Online events are on the rise, and will only be seen to rise even more in the next year.
We provide trusted and unbiased advice at EventMind, contact us for advice on how to take your event digital or for advice on the event technology market. We have a platform search and select feature we offer to our clients which you can see more about below.
EventMind does not endorse any particular virtual event platform or software. We review the platforms available on the market monthly (through a combination of client feedback, test events and demos). If you're looking to make online events simple, or want trusted and unbiased advice, then contact the team today by emailing firstname.lastname@example.org or calling 0330 133 3485. We are always keen to get guest contributors on our blog, if you'd like to write a blog on our site and be fully credited, please email email@example.com.