There is a lot to consider when planning any event, let alone an online one.
Virtual events are the new norm and many companies are finally realising they need to organise them for their business to stay afloat in these uncertain times. Although virtual events sound futuristic, they have actually been happening since 1993.
Virtual events have saved the events industry as it has meant so many events can still take place, but instead of in person - they’re online at the comfort of peoples homes. Online events are certainly on the rise in a successful way, at an event GevMe organised at the beginning of lockdown, there were a whopping 503 attendees who joined from 32 countries - incredible. This shows that there is a place for them in the industry, we have recently written a blog about how virtual is the gift that keeps on giving and the power that they have had this year.
Many event planners have taken the plunge to want to transition into online events, however a common question is where to start. In 2020, the number of organisations planning a virtual event doubled, so you want to ensure you are staying relevant, and get involved with virtual events if you haven’t already, in a way to stay ahead of your competitors.
Organising any event can be stressful, but organising events online which is something that people may not have done before, can add to this stress as it is like walking into the unknown. It has been found that the biggest challenge to virtual events is that it can be harder to get supporters to participate in virtual events, so you do really need to focus on what exactly you need to do in order to have a successful event and drive people to attend. On the Online Events Made Simple podcast we cover how you can overcome virtual event and event technology challenges with professionals within the industry, you can check out the latest episodes here.
The Event Categories
When it comes to organising an online event, you’re going to fit into one of the following categories. Why is this important? The main reason is that your strategy will change depending on what process you’re at with your events.
First time events
Having a solid event strategy for your first time online event is crucial, this event is what will be remembered as your foundation event - you will be setting the standards to your visitors, and therefore you want it to be a roaring success. When organising a virtual event for the first time, it can be so easy to get carried away with the shiny features some platforms offer, but the most important thing is to write a list of your needs and put these into a hierarchy. Here’s six things you must consider when organising an event for the first time.
When organising a one-off virtual event, you need to consider different things if it was your first event. By this point, you will most likely have a budget in mind and know the basics when it comes to online events, so the main thing to consider is whether you’re using software already which can be used for your events - how about Zoom? Google Meets? This will cut your costs down. Here’s six things you must consider when organising your one-off event.
Your long term event strategy will be different compared to if it was a first time event, why? This is because all your visitors may be different audiences, and therefore you need to keep this in the forefront of your mind. Technology and strategies you use for one of your events may not be appropriate for your next event, you need to understand that you may need to alter your strategy slightly per event. Here’s your six things to consider if you’re looking to organise long term events.
In summary, organising virtual events can be tough, but they are on the rise and therefore you should absolutely be thinking about putting your foot in the door to them, to stay relevant and ahead of your competitors. The things you should think about when organising them can vary depending on if its your first time organising an event, a one-off event or a long term event - however the main point at the forefront of your mind at all times, is what will your audience want?
EventMind does not endorse any particular virtual event platform or software. We review the platforms available on the market monthly (through a combination of client feedback, test events and demos). If you're looking to make online events simple, or want trusted and unbiased advice, then contact the team today by emailing email@example.com or calling 0330 133 3485.