Struggling to come up with content ideas which will help your network right now?
Wondering how your team can leverage their personal profiles online to build relationships rather than come across salesy?
Are you usually reserved online but want to start becoming more visible?
If you resonate with any of the above, you’re not alone. I hear these concerns time and time again from directors, producers and leaders managing sales teams right now. Given the current situation, you may have decided now is not the best time to try and actively sell. But in the meantime, you know you need to be visible online, build relationships and stay in the consciousness of your prospects.
1) RE-SHARE CURRENT CONTENT ASSETS. This is often overlooked by businesses but you probably already have content floating around on your website and across your social media platforms. These could be blogs, videos, testimonials, client feedback, white papers, reports etc. Select the pieces which still have value NOW and provide RELEVANT insights. Split the larger/longer content down into smaller sections and repurpose them as social posts on LinkedIn or any other relevant social media platforms you use.
2) LOOK THROUGH THE COMMENTS ON YOUR SOCIAL POSTS, FORUMS, OLD CLIENT EMAILS AND BLOGS. The most interesting thing about scrolling through posts online, for me, is the comments session. Yes, people can be savage online (especially under Facebook Ads and YouTube videos). But for the most part, the comments reveal how people really feel, their thinking pattern and sometimes even the rationale behind their views. The comments can give you plenty of content ideas you can use to address your followers, subscribers or communities feelings and concerns.
3) SOLVE A PROBLEM FOR YOUR CUSTOMERS/CLIENTS. This is a really easy one to do. You know your clients, customers and community. The conversations you’ve been having over the last couple of months would have revealed their challenges and priorities. You can anonymize the queries and use them as a base for your helpful content.
Here are some prompts which may activate some ideas:
4) BECOME A CURATOR OF INDUSTRY INSIGHTS. If you can’t or won’t produce your own content, then you can share existing RELEVANT content with your network, audience and community. This still keeps you connected and relevant.
5) BE YOURSELF ONLINE. Leverage who you are and the current situation. It’s a great opportunity right now to share softer content which reveals who you are (to the extent you are comfortable with). We are seeing an inevitable rise in this type of LinkedIn content at the moment, and people are really engaging with it. Bear in mind that, if you’re naturally more reserved or introverted you don’t suddenly have to change who you are. You can have the same likes, dislikes, quirks etc online as well as offline. You control the narrative here but the main thing is not to be afraid to talk about yourself. It makes you human, relatable and approachable.
Here are some prompts to activate your ideas:
6) SHARE CUSTOMER SUCCESS STORIES, TESTIMONIALS, REVIEWS & FEEDBACK. We all love a good story. It can be funny, sad or happy. Either way, try telling a story which shows how you made a difference, caused a change (for the better hopefully) or transformed your client’s business, operations, strategy etc.
So there you have it, lots of different content ideas for you and your team to use to stay visible and connected. All of these content ideas stem from my signature visibility framework. The framework is simple but powerful. It enables any marketing and sales team to identify, create and share valuable content. You can learn more about the framework by listening to the podcast episode below or watching the video.
If you would like to have a chat about how I can help your company become virtually visible in a way that leads to profit, send me a direct message.