Some may argue the main benefit of online events is that you have no restrictions on who you reach - you are able to reach a global audience if that’s what you’re looking to do. Another benefit is that you can keep track of your performance and save money, it is so easy to make little cut backs when using digital marketing which over time, will save you masses. When using virtual events, you save so much money you don’t even realise - no transportation is needed, no hotel accommodation and no eating out is required. Remember the days when we all used to attend live conferences, would stay the night and spend a fortune at the local pub for food as that was the option? Virtual events have so many benefits, but saving money is certainly my favourite. Of course as well, when using digital marketing, it allows you to track your performance in a number of ways - you can even see how many clicks and opens an email has had if you use the right software.
Unlike in person ‘live’ events, virtual events allow you to be creative when looking for stats, you can see impressions on your posts and find recorded or real-time content available in different formats. Looking to reach a younger audience (Gen Z) or wanting to improve your digital marketing by using virtual events? There are lots of ways you are able to use virtual events to benefit your digital marketing, here’s a few of my favourites.
1. Ensure your sales and marketing teams are aligned.
There is no point of having a sales or marketing team if they don’t align, and don’t work together on the same strategy. Shifting the focus of the event from lead generation marketing initiatives to revenue. Have a think of the following questions:
Ensure your roles and expectations are clearly defined and that both teams know what they are responsible for, and are working upon the same strategy. Measuring success is a massive thing when it comes to virtual events, ensure you both know what you are working towards.
2. Bite the bullet and organise a virtual event
Ok, so we get it, organising a virtual event can be confusing. It is a complete blank canvas, and something a lot of companies haven’t done yet. But trust me, you won’t regret it - it is most certainly the way forward with the current pandemic. Organising an event doesn’t have to be daunting though. There are so many tech agnostic companies out there, try to find unbiased companies like us here at EventMind, we provide un-biased recommendations on what event technology is right for you, that would be the best place to start. Your first virtual event doesn’t have to knock everyone off their chairs, but you need to make a strong impact. Below are a few ideas of what you could look at organising -
You want to create a compelling attendee experience by making every touch point count, consider the below points:
Depending on who your audience is, you may consider using technology that is better suited for the live performance aspect. For example, wanting to reach the Gen Z audience? You would be looking to use a simple software, or why not use a form of social media, like an Instagram live… all younger people are on Instagram, right?
Struggling to think on what event technology to use for your event? You can email us for a consultation at firstname.lastname@example.org.
3. Attend a virtual event
Why not think about attending a virtual event to see the experience from the attendee side? As a visitor, everything is at your fingertips and you can explore the whole event from the comfort of your own home. You’re not time restricted, stuck as the event is on the other side of the globe, you have so much freedom at virtual events. You can attend as many online sessions as desired, and you have all the digital features at your disposal. Missed an online session because your child needed feeding? That’s the beauty of virtual events - you can watch it on demand!
We all know sponsorship is a great way to get your brand out there, and to be seen by a different audience. Why not ask to become a digital sponsor at an event you’ve seen advertised? It allows you to promote your brand worldwide, but without spending millions. There’s a few ways you can benefit from global presence, but the main one is that your business can appear in several locations during various times at the event. The most popular sponsorship techniques at events include banners, video presentations during breaks, ads in the chat space, and any promotion of your website, social pages or apps. To maximise your networking opportunities, try to use all features available to build your followers and leads, which can then lead to potential clients.
4. Make a list of all upcoming virtual events
If you think participating in a virtual event will benefit your digital marketing - where do you even find them? I know the first place you go for anything is Google - but why not change up your research tactics and look on social media, on LinkedIn for example. All companies are keen to get their events advertised anywhere possible, but LinkedIn enables you to network alongside finding information about the event. If you find one you’re attracted to, why not follow the company to keep updated with their company news, and look at the comments section of their posts to potentially see other attendees who may be going.
Another great site to visit to find any upcoming events is Eventbrite, this is an online event finder. You may be shocked at how many virtual events exist already. Here are some of the top virtual events which have happened/happening within the next month:
At EventMind, we regularly post about the virtual events we are attending, or speaking at - so come and check us out here to stay updated with industry events.
Although live events are no longer for the foreseeable, the virtual world is taking over and technology has a lot to live up to. With the power of the internet and technology software’s, our usual annual conferences and expos we attend, we are still able to go to - but at the comfort of our own home. There are multiple ways you can improve your digital marketing by attending virtual events - but try and get sponsorship as much as you can, as this extends the radius of your promotion, and opens yourself up to new clients. Use this pandemic crisis as a way to utilise technology and try new features that the internet has to offer to boost your digital marketing.
EventMind does not endorse any particular virtual event platform or software. We review the platforms available on the market monthly (through a combination of client feedback, test events and demos). If you're looking to make online events simple, or want trusted and unbiased advice, then contact the team today by emailing email@example.com or calling 0330 133 3485.