We all understand conferences, exhibitions, trade shows and events - we’ve been using them for years to sell our products and services.
Events have always been a core component of any B2B marketing strategy, according to Demand Gen Report,events remain the “top engagement tactic for generating qualified leads for 76 percent of B2B brands.” Virtual events are an adaptation of these types of events, which are typically held in person. Since the pandemic crisis, the need for virtual events has gone through the roof - and it is completely understandable. We all know that the internet can be an amazing resource to use when looking to pivot, adapt or improve your business. So how can virtual events be used as a tool to supercharge your digital marketing strategy?