This blog was kindly written by the team at Newny. We actively look for a variety of contributors, if you'd like to contribute to the EventMind site by providing a guest blog, please email Rhian - email@example.com.
If we had to pick a phrase that was synonymous with 2020 it’d be “You’re on mute!”. This alone shows you how impactful and prominent virtual events have become in our everyday lives. The exponential growth the virtual events industry has experienced has left a lot of questions unanswered as everyone is fighting to get to grips with the realities and opportunities it brings.
A great example of this is virtual engagement. Almost every week in 2020 since lockdown 1.0 we’ve heard of a brand new Zoom competitor who has “definitely” figured out how to do video conferencing online. Despite the incredible growth in the video conferencing industry, virtual engagement has not received nearly as much attention.
Audience engagement seems to have taken a back seat amongst all this innovation in the industry. One of the major indicators of a successful online event is how engaged the attendees are. The question then becomes how can we encourage engagement when everyone is suffering from “zoom fatigue”?
Here are 3 ways we found can encourage engagement:
1) Quizzes / Polling
2) Live Q&A sessions
Every virtual event needs to have an audience Q&A section incorporated. This is especially true if you are running a discussion panel.
Tools such as Newny are perfect for this. Instead of asking attendees to email in questions before the event, use your Newny to collect pre-event questions, then kick start your panel discussion with those questions. The tool helps consolidate your audience engagement. So now you can engage your audience in a way that keeps them involved throughout the event's lifespan. By making the audience one of the panel members, you’re subconsciously encouraging them to post their questions for a chance for it to be featured and answered by the panel.
3) Make Audience participation THE most important part.
This might seem obvious but if you really think about it, what will make your event different from a live stream? If the audience is not actively engaged then they’ll mentally clock out. It might as well have been a recording!
Consistently, we’ve found events that are predominantly driven by user engagement have posted better feedback form responses, asked more questions and engaged in follow up content online. If you want your audience to rant and rave about your event, then you must rant and rave about them!
It’s also advised not to have a lengthy presentation planned for the event as this can affect the already short attention span of the audience. Incorporating all 3 elements discussed above creates the perfect recipe for a highly entertaining and engaging online experience. I hope this short guide was a helpful tip in helping you start to build the structure of how you approach all of your events this year.
Short, Interactive and Value packed!
EventMind does not endorse any particular virtual event platform or software. We review the platforms available on the market monthly (through a combination of client feedback, test events and demos). If you're looking to make online events simple, or want trusted and unbiased advice, then contact the team today by emailing firstname.lastname@example.org or calling 0330 133 3485. We are always keen to get guest contributors on our blog, if you'd like to write a blog on our site and be fully credited, please email email@example.com.