Updated 04/02/21 - Imagine hanging out and listening to Oprah sharing her thoughts in real-time and you can jump in and contribute to the conversation and share your thoughts. Not on chat. But with your voice.
What's all the fuss about?
This is no longer an imagination as Clubhouse, an audio-based social network has made it possible for people to listen live to influencers and thought leaders share their thoughts in real-time. People can jump into voice chat rooms to talk or just listen to conversations on topics that interest them. The conversations are audio-only and when they finish, they disappear forever.
Clubhouse is an invite-only iOS app that was first launched in March 2020, that has taken over voice-driven social media. The app, created by Paul Davidson and Rohan Seth and backed up by Andreessen Horowitz, is the hottest platform that everyone wants in on.
The exclusivity that Clubhouse has right now is because the app is still in beta. At the moment, you can only join if a pre-existing user sends you an invite. You can download the app from App Store and reserve your username and upload a profile photo but unfortunately, there is not much you can do after that unless you get an invite.
But, how does it work?
Clubhouse connects people via audio unlike other apps like Instagram that rely on photos and videos as their main content.
To make Clubhouse relatable, think of it as being at a party and you move around groups of people and jump into a conversation that interests you.
With Clubhouse, you get access to different chat rooms on different topics and you can slide into a chat room that interests you. Inside each chat room, you will find moderators, usually, the person who started the chat, listeners, people like you who just came into the chat room, and speakers, those who decide to partake in the conversation with their voice.
Any user on Clubhouse can start their own chat room and select if they want the chat room to be private or open to the users on the app. As a user, you can schedule future event room chats and have them saved on your calendar. We recently spoke on Clubhouse alongside Jennifer Brisman and Lauren Fields Castine, discussing the future of events. It was a really exciting talk, especially to be on a new social platform.
Unlike other social media apps, Clubhouse does not need you to be staring at the screen. You can jump into a chat room and listen as you do other things. There are more updates ongoing but so far, you can only upload a photo of yourself and have a quick bio.
Who is actually on Clubhouse?
Notable celebrities who have tried Clubhouse include Oprah, Kevin Hart, Chris Rock, Jared Leto, Estelle, Drake, 21 Savage, Lupe Fiasco, Tiffany Haddish, Meek Mill, Tyrese, and Ashton Kutcher. Scooter Braun(the man behind the successes of Justin Bieber and Ariana Grande) and Parkwood Entertainment President Steve Pamon have been heard sharing their knowledge on the industry and connecting with aspiring music artists.
Not only celebrities and influencers are on it though, many companies are introducing it into the marketing strategies. Some businesses are trialing it, to see whether it has the audience and engagement on there to host talks.
What are the benefits of joining Clubhouse?
In one word, networking. The opportunity to connect with influencers, tech giants, and celebrities is the biggest appeal so far with those who have joined Clubhouse. The space provided makes it easy to connect and have a real conversation with influencers and have more connection through the conversations.
So, how can you use Clubhouse for online events?
According to the New York Times, the app has 600,000 registered users who have joined pop-up audio chats engaged in diverse discussions and shows including celebrity talks, DJ nights, networking events, political discussions, and theatrical performances. By being a moderator on the app, you have the power to build your brand as a thought leader. You can do this by hosting events geared to topics you would like to have conversations about and let listeners weigh in.
Clubhouse has been used already in many ways, one being for after parties. Have you ever attended an online event but fancied time at the end to network? Time to debrief about the event and talk through your views? We’ve seen Clubhouse to be really popular for this. Online events tend to happen on technology platforms such as Zoom or similar, which is great for the event however may feel too formal to enjoy an ‘after party.’ Directing your event audience to this app allows you to talk behind the scenes, in a more relaxed and casual atmosphere. The audio only function allows people to feel more confident when speaking to those more senior. It gives your audience a chance to speak with the company director or those on the senior board without feeling shy, as they may would on camera.
A really clever aspect of Clubhouse is the idea that you can have closed room interviews. You may have burning questions or topics you wanted to ask during the online event but didn't think it was necessary for everyone to hear. With the closed room function of the app, it allows your audience to network with those necessary and specifically engage with the relevant people.
Predictions for 2021
Clubhouse will have testing of how to monetize the app as content creators right now are not compensated. Possible sources of revenue mentioned in a roundtable meeting held in December 2020 include ticketing, tips, and subscriptions.
A white-label solution for content creators and influencers is a thought from Ari Lewis in his blog post How Will Clubhouse Make Money — Ari Lewis
One thing is for sure, as Clubhouse continues to scale, the number of audio creators is growing and their impact on the broader economy is starting to get noticed. It is no surprise that its estimated value was at $100 million in May 2020.
Did you know we hosted a Clubhouse webinar?
We previously hosted a Clubhouse specific webinar alongside Sabrina Meyers, from Hot Hospitality Exchange. It was a great success where we spoke to fellow event organisers teaching them how they could use it to their advantage. What we've learnt is that Clubhouse is AMAZING for networking, so many networking opportunities are provided on the app so it was really great to teach other event experts within the industry how they can use it to their advantage.
EventMind does not endorse any particular virtual event platform or software. We review the platforms available on the market monthly (through a combination of client feedback, test events and demos). If you're looking to make online events simple, or want trusted and unbiased advice, then contact the team today by emailing email@example.com or calling 0330 133 3485.