The client approached us with the idea of taking a national trade show virtual. Most of the food and drink shows in the U.K had been cancelled and so there was a real opportunity to matchmake, connect suppliers with buyers in a virtual space, given that it would be another 18 months before another in-person trade show would happen in the U.K.
First, we fleshed out the concept; what is the overall objective of the show? What do we want suppliers to experience? What do we need the buyers to experience? So, we mapped out the full experience for the main attendees.
The next step was designing the virtual marketplace that met those needs.
We were able to do that through a combination of speaking to suppliers and buyers but also doing market research on the capabilities and features that were common and possible on virtual event platforms.
Next, our team went out there and had a look at the most cutting-edge virtual event platforms that were available at the time. We made sure that we had a full list of the pros and cons, the costs and the capabilities each of the platforms.
After shortlisting three platforms to demo to the client, a platform was chosen. We then took it back a step and looked again at the overall event experience that the client wanted to achieve, by the end of the trade show.
Here are some things that we considered:
EventMind helps organisations design, develop and manage virtual events and experiences. We enable organisations to create community, encourage collaboration and wow attendees using digital tools and platforms. Our expert teams use their industry knowledge and our signature Virtual Profit Framework to create custom and strategic virtual events which support organisational goals, needs and challenges. The four pillars of our framework are also our core values: content, community, creativity and collaboration. Drop us an email (firstname.lastname@example.org) or call 0333 050 9360 to discuss how we can help you.