The client approached us with the idea of taking a national trade show virtual. Most of the food and drink shows in the U.K had been cancelled and so there was a real opportunity to matchmake, connect suppliers with buyers in a virtual space, given that it would be another 18 months before another in-person trade show would happen in the U.K. First, we fleshed out the concept; what is the overall objective of the show? What do we want suppliers to experience? What do we need the buyers to experience? So, we mapped out the full experience for the main attendees. The next step was designing the virtual marketplace that met those needs. We were able to do that through a combination of speaking to suppliers and buyers but also doing market research on the capabilities and features that were common and possible on virtual event platforms. Next, our team went out there and had a look at the most cutting-edge virtual event platforms that were available at the time. We made sure that we had a full list of the pros and cons, the costs and the capabilities each of the platforms. After shortlisting three platforms to demo to the client, a platform was chosen. We then took it back a step and looked again at the overall event experience that the client wanted to achieve, by the end of the trade show. Here are some things that we considered:
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2 Comments
Thanks for sharing this wonderful case study. It is full of information. I have a question and would be glad if you;ll answer it: you have mentioned that back and forth movement in decisions has been a part of the entire process but won't it impact the timeline and cost? If yes, how did you manage that?
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12/10/2020 06:18:41 pm
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