Love Island airs each evening at 9pm and grips the UK - just have a look at Twitter between 9pm and 10pm, #loveisland is always trending. I see the daily airing of Love Island is an ‘event’ we all attend. Even if you don’t personally watch it yourself, I assure you, you know someone who does.
Love Island had more people apply to be contestants than applications to Oxford and Cambridge combined. It was also the most tweeted about show in 2018 and engagement has continued to grow as each series airs.
B2B companies are far too comfortable relying on ‘traditional’ industry ways of doing things. I am baffled as to why, considering their customers have evolved in their content preferences. Not to mention the fact that over 70% of c-suite members are bored to death of the repetitive and expected content your marketing team is coming up with (their words not mine - don’t shoot the messenger).
I don’t come from a traditional marketing background so my approach and ideas have always seemed quite left field to my colleagues (although my clients love it).
I encourage all of my clients to take inspiration from the marketing wins in other industries as this challenges our thinking and stretches us to be more creative and take more risks. Besides if you didn’t know already, Love Island has won awards for its content marketing strategy, so they must be doing something right.
So what can B2B event marketers learn from Love Island?