The client approached us with the idea of taking a national trade show virtual. Most of the food and drink shows in the U.K had been cancelled and so there was a real opportunity to matchmake, connect suppliers with buyers in a virtual space, given that it would be another 18 months before another in-person trade show would happen in the U.K.
EventMind does not endorse any particular virtual event platform or software. We review the platforms available on the market monthly (through a combination of client feedback, test events and demos). There’s no platform which is an ‘all in one’ or ‘all inclusive’ solution when it comes to virtual event platforms. Bear in mind, most virtual event platforms were originally live event apps or software. Covid19 accelerated many platforms to pivot into creating virtual event solutions. In the long run, this seems to be a smart move as hybrid events are likely to become standard (especially if you understand how to monetize hybrid events and maximise global audience reach).
This client cancelled their in-house trade shows due to the current covid19 pandemic and restrictions on large gatherings. These trade show experiences include a combination of social events, networking, informal meetings, breakout sessions and 1-2-1 introductions for all attendees. Buyers and industry experts are usually able to source new products, make introductions and scope innovation happening in the industry. This case study shows how EVENTMIND can facilitate a virtual trade show which enabled the client to remain connected to its food and drink community, facilitate networking and discovery of great products.
The virtual event services include:
Outlined below are the main phases of developing, building and delivering the virtual award show.
Struggling to come up with content ideas which will help your network right now?
Wondering how your team can leverage their personal profiles online to build relationships rather than come across salesy?
Are you usually reserved online but want to start becoming more visible?
If you resonate with any of the above, you’re not alone. I hear these concerns time and time again from directors, producers and leaders managing sales teams right now. Given the current situation, you may have decided now is not the best time to try and actively sell. But in the meantime, you know you need to be visible online, build relationships and stay in the consciousness of your prospects.
Love Island airs each evening at 9pm and grips the UK - just have a look at Twitter between 9pm and 10pm, #loveisland is always trending. I see the daily airing of Love Island is an ‘event’ we all attend. Even if you don’t personally watch it yourself, I assure you, you know someone who does.
This blog post was soo helpful, it was featured on quite a few other online websites and blogs. The tips are useful for any creative, freelancer, professional, small business owner or event professional. Crisis or not, this approach will ensure you create income. You will make it through this. You’ve got this!